Pernod Ricard: adds Italicus brand to its portfolio
(CercleFinance.com) - Pernod Ricard announces that it has developed its portfolio with Italicus, an Italian aperitif infused with bergamot.
"Italicus is one of the world's most-awarded modern aperitivo and has been awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards and 2019/2020 Top-trending liquor brand by Drinks International," the company said.
This agreement follows Pernod Ricard's latest successful partnerships, including the ultra-premium gin Monkey 47, the American whiskey and bourbon Smooth Ambler and Rabbit Hole, the mezcal Del Maguey or, very recently, the Japanese ultra-premium gin KI NO BI.
"Pernod Ricard's extensive global distribution network will continue to play an instrumental role in the success of these brands, which have been growing at a double-digit rate, significantly outpacing the industry average," it added.
Copyright (c) 2020 CercleFinance.com. All rights reserved.
"Italicus is one of the world's most-awarded modern aperitivo and has been awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards and 2019/2020 Top-trending liquor brand by Drinks International," the company said.
This agreement follows Pernod Ricard's latest successful partnerships, including the ultra-premium gin Monkey 47, the American whiskey and bourbon Smooth Ambler and Rabbit Hole, the mezcal Del Maguey or, very recently, the Japanese ultra-premium gin KI NO BI.
"Pernod Ricard's extensive global distribution network will continue to play an instrumental role in the success of these brands, which have been growing at a double-digit rate, significantly outpacing the industry average," it added.
Copyright (c) 2020 CercleFinance.com. All rights reserved.