JCDecaux: wins advertising concessions contract in Japan
(CercleFinance.com) - The JCDecaux group announces that its Japanese subsidiary MCDecaux, in which it has a stake of 85%, has won the Kansai Airports digital advertising concession contract for a period of 10 years.
This first airport contract in Japan concerns the design, installation and maintenance of 74 devices, including a network of 85" digital LCD screens, 2 LED screens of 15 m2 each and 4 giant light boxes of 60 m2 each.
"This key contract enables MCDecaux to enter digital airport advertising in Japan. It will complement its existing Street Furniture offer in the 3rd largest advertising market in the world with an unrivalled presence of nearly 7,800 2m² advertising panels installed across 41 Japanese cities (including the 20 largest) and 160 shopping malls," JCDecaux said.
Copyright (c) 2019 CercleFinance.com. All rights reserved.
This first airport contract in Japan concerns the design, installation and maintenance of 74 devices, including a network of 85" digital LCD screens, 2 LED screens of 15 m2 each and 4 giant light boxes of 60 m2 each.
"This key contract enables MCDecaux to enter digital airport advertising in Japan. It will complement its existing Street Furniture offer in the 3rd largest advertising market in the world with an unrivalled presence of nearly 7,800 2m² advertising panels installed across 41 Japanese cities (including the 20 largest) and 160 shopping malls," JCDecaux said.
Copyright (c) 2019 CercleFinance.com. All rights reserved.