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Hugo Boss: expects flat sales in FY 2025

(CercleFinance.com) - The group has announced a 3% increase in sales to E4.
3bn in 2024, benefiting from a solid performance in Q4 2024 (+6%).

Stifel reports that Hugo Boss recorded sales growth ahead of expectations in Q4 (vs. +3% for consensus).

By region, the group recorded accelerating momentum in the Americas (Q4 up +13% and +8% for the year) and EMEA (Q4 up +6% and +3% for the year). Asia/Pacific, on the other hand, posted a decline of -2% in Q4 and over the year, impacted by weak consumer demand in China.

EBIT came to E361m (vs. E410m in 2023), impacted by impairments in the retail sector. EBIT margin was 8.4% (vs. 9.8% in 2023).

Free cash flow amounted to E497m in 2024 (vs. E96m in 2023).

Group sales are expected to remain broadly stable year-on-year, at between E4.2bn and E4.4bn (-2% to +2%). EBIT will increase by between +5% and +22% to E380m and E440m. EBIT margin is expected to grow to between 9.0% and 10.0%, management says.

Stifel estimates that forecasts for FY 2025 are weak in terms of sales (between -2% and +2% vs. +4% for consensus) but in line in terms of EBIT.


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