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Heineken: RBC upgrades stock

(CercleFinance.com) - On Wednesday RBC upgraded Heineken shares from 'underperform' to 'sector perform', after the company's annual results 'ticked all the boxes'.


The Canadian broker says that the the Dutch brewer's 2024 accounts, unveiled this morning, went beyond the usual results publication.

From this point of view, Heineken not only exceeded consensus expectations last year, it points out, but also launched a share buyback program and unveiled a rising marketing expenditure/sales ratio, confirming that the management team has decided to invest in the brand.

We don't want to overreact to an earnings release, but many of the factors that led to our previous unfavorable opinion on the stock seem to have been resolved, the broker says, which is simultaneously raising its target price from E75 to E80.


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