Estée Lauder: loss-making, plan to return to growth
(CercleFinance.com) - Estée Lauder announced on Tuesday the launch of a new strategic plan designed to return to growth after posting losses for Q2 2024.
The cosmetics specialist explains that the 'Beauty Reimagined' plan aims to transform it into a faster, more agile group, better able to take advantage of growth opportunities and improve profitability.
Specifically, Estée Lauder says it wants to return to sustainable sales growth and a solid double-digit operating margin over the next few years.
The New York-based group now says it expects to lay off between 5,800 and 7,000 staff.
While we recognize that much remains to be done, we are confident that the Beauty Reimagined plan is the best way to achieve our ambitions, it said.
In Q2, ended 31 December, the company's net sales fell by 6% to $4bn, with an operating loss of $480m.
For Q3, to end-March, Estée Lauder expects net sales to decline by between 10% and 12%, with EPS of between $0.20 and $0.30, compared with $0.97 a year earlier.
Following this publication, the share price was down over 5% in pre-market trading on Wall Street.
Copyright (c) 2025 CercleFinance.com. All rights reserved.
The cosmetics specialist explains that the 'Beauty Reimagined' plan aims to transform it into a faster, more agile group, better able to take advantage of growth opportunities and improve profitability.
Specifically, Estée Lauder says it wants to return to sustainable sales growth and a solid double-digit operating margin over the next few years.
The New York-based group now says it expects to lay off between 5,800 and 7,000 staff.
While we recognize that much remains to be done, we are confident that the Beauty Reimagined plan is the best way to achieve our ambitions, it said.
In Q2, ended 31 December, the company's net sales fell by 6% to $4bn, with an operating loss of $480m.
For Q3, to end-March, Estée Lauder expects net sales to decline by between 10% and 12%, with EPS of between $0.20 and $0.30, compared with $0.97 a year earlier.
Following this publication, the share price was down over 5% in pre-market trading on Wall Street.
Copyright (c) 2025 CercleFinance.com. All rights reserved.