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LVMH: Morgan Stanley upgrades stock

(CercleFinance.com) - On Monday, Morgan Stanley upgraded LVMH shares from 'equal weight' to 'overweight', with a target price raised from E630 to E820.


While acknowledging that the luxury giant will face a number of difficulties this year, the analyst also points out that its outlook has brightened considerably in recent weeks.

Morgan Stanley mentions both the more buoyant trends within the sector, but also elements more specific to the group's brands, such as Vuitton, Tiffany and Bulgari.

Regarding Dior, which gave the group some cause for concern last year, the broker believes that the label should benefit from the forthcoming arrival of Jonathan Anderson as Creative Director.

Furthermore, trading on a P/E of 24.8x, the professional considers that the stock still offers upside potential in its current valuation.


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