adidas: share up after solid Q4
(CercleFinance.com) - adidas announced on Wednesday a much better-than-expected performance for Q4, and expressed its optimism despite the current economic uncertainty.
According to preliminary figures, the world's second-largest sports equipment manufacturer, behind Nike, posted sales that rose 24% to E5.96bn in the last three months of the year.
Its gross margin also improved to 49.8%, compared with 44.6% a year earlier, giving an operating profit of E57m, compared with a loss of E377m in Q4 2023.
These solid results validate the strategy implemented by Bjorn Gulden, who has been at the helm of the Group since 2022, and who oversees all the company's decisions, from personnel issues to marketing, distribution partnerships and products.
We believe that this is the right approach from a long-term perspective, and we expect to see its effects materialize in the future, RBC analysts emphasize.
Bjorn Gulden was also positive about his group's prospects, which he sees gaining market share in all its markets.
The share gained 2.6% in the morning on the Frankfurt Stock Exchange, posting one of the biggest rises on the DAX and the STOXX 600 European stock index. The stock has gained 53% over the past year.
Copyright (c) 2025 CercleFinance.com. All rights reserved.
According to preliminary figures, the world's second-largest sports equipment manufacturer, behind Nike, posted sales that rose 24% to E5.96bn in the last three months of the year.
Its gross margin also improved to 49.8%, compared with 44.6% a year earlier, giving an operating profit of E57m, compared with a loss of E377m in Q4 2023.
These solid results validate the strategy implemented by Bjorn Gulden, who has been at the helm of the Group since 2022, and who oversees all the company's decisions, from personnel issues to marketing, distribution partnerships and products.
We believe that this is the right approach from a long-term perspective, and we expect to see its effects materialize in the future, RBC analysts emphasize.
Bjorn Gulden was also positive about his group's prospects, which he sees gaining market share in all its markets.
The share gained 2.6% in the morning on the Frankfurt Stock Exchange, posting one of the biggest rises on the DAX and the STOXX 600 European stock index. The stock has gained 53% over the past year.
Copyright (c) 2025 CercleFinance.com. All rights reserved.