Ferrari: multi-year partnership with Chivas Regal
(CercleFinance.com) - Scuderia Ferrari HP has announced a multi-year partnership with Chivas Regal, a luxury Scotch whisky brand, making it an official team partner ahead of the Las Vegas Grand Prix.
The collaboration aims to offer fans unprecedented behind-the-scenes access to Formula 1 through immersive experiences and exclusive content.
It will also serve as a platform for raising public awareness of the dangers of drink-driving.
Frédéric Vasseur, the team's managing director, emphasizes shared values of excellence and innovation.
Copyright (c) 2024 CercleFinance.com. All rights reserved.
The collaboration aims to offer fans unprecedented behind-the-scenes access to Formula 1 through immersive experiences and exclusive content.
It will also serve as a platform for raising public awareness of the dangers of drink-driving.
Frédéric Vasseur, the team's managing director, emphasizes shared values of excellence and innovation.
Copyright (c) 2024 CercleFinance.com. All rights reserved.