TF1: audiences down in August due to Olympic Games.
(CercleFinance.com) - On Monday, TF1 reported figures showing a clear y-o-y decline in audience figures in August, as the television group faced stiff competition from the Olympic Games broadcast on public television channels.
At the group level, audience share for all its channels fell to 23.5% last month among viewers aged four and over, compared with 27.6% in August 2023.
Audience share even fell to 25.8% amongst women responsible for household purchases under 50, compared with 32.2% a year earlier.
The group nevertheless said that its main channel TF1 outperformed in an exceptionally competitive environment, with an audience share of 16.9% amongst the over-fours, compared with 19.1% in August 2023.
Amongst women responsible for purchases aged under 50, audience share reached 17.5% last month, after 22.4% a year earlier.
Over the first two weeks of August, public channel France 2's audience share climbed to 32.3% on average, making it the leading national channel in terms of viewership amongst all audiences.
Listed on the Paris stock exchange, TF1 shares were down 0.9% on Monday, while the Paris market was pretty flat.
Copyright (c) 2024 CercleFinance.com. All rights reserved.
At the group level, audience share for all its channels fell to 23.5% last month among viewers aged four and over, compared with 27.6% in August 2023.
Audience share even fell to 25.8% amongst women responsible for household purchases under 50, compared with 32.2% a year earlier.
The group nevertheless said that its main channel TF1 outperformed in an exceptionally competitive environment, with an audience share of 16.9% amongst the over-fours, compared with 19.1% in August 2023.
Amongst women responsible for purchases aged under 50, audience share reached 17.5% last month, after 22.4% a year earlier.
Over the first two weeks of August, public channel France 2's audience share climbed to 32.3% on average, making it the leading national channel in terms of viewership amongst all audiences.
Listed on the Paris stock exchange, TF1 shares were down 0.9% on Monday, while the Paris market was pretty flat.
Copyright (c) 2024 CercleFinance.com. All rights reserved.