Publicis: acquires Influential
(CercleFinance.com) - Publicis has entered into a definitive agreement to acquire Influential, the world's leading influencer marketing company and platform.
The world's largest influencer marketing company by revenue, Influential's proprietary AI-powered technology platform with over 100 billion data points, combined with its network of over 3.5 million creators, including access to and data on 90% of global influencers with over 1 million followers, currently supports over 300 brands worldwide.
Influencer marketing has revolutionized the media and advertising industry and has become a pervasive growth driver for brands, enabling them to reach their customers in unique ways. By 2025, ad spend generated by social networks is expected to reach $186bn, surpassing linear TV for the first time, with influencer marketing as the fastest growing segment, the group says.
Copyright (c) 2024 CercleFinance.com. All rights reserved.
The world's largest influencer marketing company by revenue, Influential's proprietary AI-powered technology platform with over 100 billion data points, combined with its network of over 3.5 million creators, including access to and data on 90% of global influencers with over 1 million followers, currently supports over 300 brands worldwide.
Influencer marketing has revolutionized the media and advertising industry and has become a pervasive growth driver for brands, enabling them to reach their customers in unique ways. By 2025, ad spend generated by social networks is expected to reach $186bn, surpassing linear TV for the first time, with influencer marketing as the fastest growing segment, the group says.
Copyright (c) 2024 CercleFinance.com. All rights reserved.