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TF1: content from third-party publishers welcomed on TF1+
(CercleFinance.com) - As part of its digital acceleration, the TF1 group has launched an aggregation strategy, welcoming the audiovisual offerings of the L'Equipe, Le Figaro and Deezer brands to its free TF1+ streaming platform.
This model enables third-party publishers to benefit from additional revenues from video advertising and to tap into TF1+ audiences, which in turn enriches its catalog with themes complementary to those offered by the television group.
This new content will be accessible from the TF1+ home page, via an entry by theme and in the 'live' section, alongside the group's live channels and some 50 FAST channels already available on TF1+.
Copyright (c) 2024 CercleFinance.com. All rights reserved.
This model enables third-party publishers to benefit from additional revenues from video advertising and to tap into TF1+ audiences, which in turn enriches its catalog with themes complementary to those offered by the television group.
This new content will be accessible from the TF1+ home page, via an entry by theme and in the 'live' section, alongside the group's live channels and some 50 FAST channels already available on TF1+.
Copyright (c) 2024 CercleFinance.com. All rights reserved.