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Hugo Boss: Stifel reduces target price

(CercleFinance.com) - While maintaining its 'buy' rating on Hugo Boss shares, Stifel has reduced its target price for them from E63 to E56, anticipating Q2 performance affected by weak retail sales momentum and negative operating leverage on profitability.


The broker has cut its 2024-25 EBIT guidance by 4% and believes that the share lacks the short-term catalysts for a re-rating, but sees an attractive risk/reward ratio for investors with a longer time horizon.

The market may be overestimating what Hugo Boss can achieve in the short term, but underestimating its earnings growth potential in the medium term, Stifel says, also pointing to a 2024 P/E ratio of 10x on its new figures.


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