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Publicis: acquires Publicis Sapient AI Labs

(CercleFinance.com) - Publicis yesterday announced the acquisition of Publicis Sapient AI Labs, an artificial intelligence (AI) R&D joint venture that was launched in 2020 between Publicis Sapient, Elder Research and Tquila.


All of Publicis Sapient AI Labs will be part of Publicis Sapient, the digital business transformation company of Publicis Groupe.

The acquisition will strengthen Publicis Sapient's data and AI capabilities and enable it to develop innovative solutions across all industries.


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