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AB Inbev: HSBC downgrades after Bud Light crisis

(CercleFinance.com) - HSBC downgraded its rating on the AB Inbev stock from "buy" to "hold" on Wednesday, reducing its target price for it from E68 to E66.


The analyst explains that he wonders about the way in which the brewer found itself plunged into the crisis surrounding its Bud Light brand, and especially about the way in which it managed it.

According to figures from Beer Marketer's Insights, the fall in sales of Bud Light is expected to have intensified in April, with volumes down by over 25%.

HSBC adds that the group's relations with its US distributors has never been worse, according to industry consultants.


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