Viacom: names Paramount executive to run Nickelodeon

(CercleFinance.com) - Media giant Viacom has appointed Brian Robbins as president of its flagship children's network Nickelodeon, effective immediately, the company said late on Monday.


In his role, Robbins will manage the creative and business operations at Nickelodeon and will be responsible for developing the brand for a new generation of young audiences, Viacom said.

The executive will be in charge of bolstering a content pipeline through a mix of new and legacy franchises, such as Ninja Turtles, and accelerating its push into next-generation platforms and feature films, it added.

Robbins most recently worked at Viacom's movie studio unit Paramount, where he worked closely with Nickelodeon on co-branded feature films.

Viacom, Paramount and Nickelodeon have several co-branded films that are being developed, including franchises such as "Dora the Explorer" and "Rugrats."

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