PepsiCo: awards Publicis its media business in China

(CercleFinance.com) - Publicis Groupe has been appointed media agency for PepsiCo, one of the world's leading food and beverage companies, following a competitive tender.


Publicis Groupe has created PLUS+ by Publicis, a dedicated commercial solution led by Zenith, inspired by PepsiCo's aspirations. It is a dedicated business unit that creates an ecosystem of media, creativity and technology to positively impact business results.

Publicis will be responsible for planning integrated media buying for PepsiCo's food and beverage brands in mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay's, Quaker, Doritos and Cheetos.



Copyright (c) 2022 CercleFinance.com. All rights reserved.