PepsiCo: extends deal with UEFA Champions League until 2024

(CercleFinance.com) - PepsiCo has signed a deal with European football body UEFA to sponsor the Champions League elite tournament, the company announced on Tuesday.


The maker of soft drinks and snacks today announced the extension of its partnership with UEFA's top tournament for the 2021/22 and 2023/24 seasons.

Under the deal, its SodaStream brand will join a brand line-up that already included the Pepsi trademark, alongside Pepsi MAX, Lay's and Gatorade.

Doritos, Ruffles, Lipton and 7UP will also be part of the deal.

PepsiCo has been a sponsor of UEFA's Champions League since 2015.

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