Facebook: Jefferies still a buyer

(CercleFinance.com) - Jefferies maintains its buy rating on the Facebook share, with a target price of 310 dollars.


Since March, increased online ad spending has benefited the group.

The broker also believes that Facebook remains the king of advertising innovation, with commercial ads that have 2 to 3 times the return on investment of a typical Facebook ad.

The ability to shop directly on Facebook and Instagram without leaving the app is a massive breakthrough in social commerce, the analyst says.

Over the long term, Facebook's advertising revenues should therefore continue to increase.



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