Facebook: names ex-HP executive to head marketing
(CercleFinance.com) - Facebook on Thursday named a former HP, Visa and PepsiCo executive to support its marketing efforts to improve its image after a recent string of scandals.
Antonio Lucio, most recently global chief marketing and communication officer at HP, will assume the role of chief marketing officer for Facebook on 4 September.
He previously worked in several senior positions at Visa and PepsiCo.
Facebook's chief product officer Chris Cox said in a post on its Facebook page that Lucio has "an extraordinary reputation in the industry as a leader, a marketer, an operator, and a wise (...) human being."
He also admitted that Facebook's story is currently "at an inflection point."
"We have never faced bigger challenges," he said.
Antonio Lucio will replace Gary Briggs, who has been in charge of Facebook's marketing team over the past five years.
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