Coca-Cola: buys minority stake in sports drink company

(CercleFinance.com) - Coca-Cola said on Tuesday that it has bought a minority stake in privately held Bodyarmor, a maker of premium sports drinks that contain no artificial colors or flavors.


Through this agreement, Bodyarmor will gain access to the Coca-Cola bottling system, enabling the fast-growing brand to meet exponential consumer demand for its hydration drinks.

In 2013, basketball superstar Kobe Bryant became the third largest shareholder of the company.

The investment will enable Coca-Cola to increase its ownership stake in the future.

The financial terms of the agreement have not yet been disclosed.

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