AT&T: Xandr and Turner working on data-driven advertising

(CercleFinance.com) - AT&T said its advertising unit Xandr is working with Turner's channels, such as CNN and Cartoon Network, to make advertising more relevant to consumers through data and content connections.


The US telecom giant said that Turner has already executed eight campaigns on CNN Digital using this combined offer across the financial, luxury, auto, and travel sectors.

Hewlett Packard Enterprise and L'Oréal Paris were among the first clients.

Turner's network - which includes Adult Swim, Cartoon Network, CNN, TBS, TNT and truTV - now reaches 3 in 4 American adults each month across television, digital and mobile platforms, AT&T said.

Warner's Turner has belonged to AT&T since the acquisition of Time Warner was completed, over six months ago.

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