Accenture: acquires Australian agency Fiftyfive5

(CercleFinance.com) - Accenture announced on Friday that it has acquired Fiftyfive5, a customer insight consultancy, to accelerate its growth in Australia and New Zealand.


Founded in 2010, Fiftyfive5 provides services ranging from brand strategy and consumer loyalty to online brand monitoring and customer experience measurement tools.

Its clients are mainly from the healthcare, government, consumer, financial services, media, tourism and technology sectors.

The company's workforce of over 200, split between Australia, Singapore, New Zealand and London, will join Accenture.

The financial terms of the deal were not disclosed.


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