Burberry: targets social network users with perfume launch

(CercleFinance.com) - Today Burberry has launched "Her," a new perfume for women in particular targeting social network users through a campaign on Snapchat and Instagram starring British top model Cara Delevingne.


The campaign will be supported heavily via Snapchat and consumers will be able to engage via customised lenses, filters and stickers for Snapchat and Instagram, the luxury house said.

In the campaign for the fruity and floral fragrance which smells of berries, Cara Delevingne is captured in a series of candid images around her home town of London, on the sound of her own version of the song "Maybe it's because I'm a Londoner," Burberry said.

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