Burberry: Credit Suisse plays group's revival.

(CercleFinance.com) - As part of a report on the luxury sector, Credit Suisse upgraded its neutral rating on the Burberry share to buy (“outperform”).


Analysts are counting on the group's new management successfully executing a brand turnaround. They have therefore increased their associated target price from 1,650 pence to 2,000 pence (+21.2%).

Analysts consider Burberry as their preferred brand turnaround story in the luxury sector. Having been negative towards the stock over the past two-and-a-half years, due to brand lassitude, slower growth and margins that are under pressure, they are now more constructive: Credit Suisse believes that over the next two years management will be able to implement its strategy to revive the brand.


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