Fnac Group: Strategic alliance with Deezer.
(CercleFinance.com) - Fnac and Deezer Group have concluded a long-term and exclusive international strategic alliance to strengthen their leading position in the music market, we learn this Tuesday morning.
As part of this agreement, Fnac may become a shareholder of Deezer.
This partnership will enable the two groups to establish bridges between the different music markets (physical, digital and live), offering the public new services and develop new levers of growth for the benefit of the entire music industry. It will also facilitate new Deezer clients to be won over.
From H2 2017, Fnac and Darty customers will benefit from special offers to access Deezer's services, especially when buying audio and music products (CDs, speakers, headphones, etc.) or within the framework of membership programs. Fnac customers will also be able to listen to clips of music with Deezer before they buy, not only on Fnac.com, but also in stores via listening points.
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