Publicis: presents its 'sprint to the future' plan

(CercleFinance.com) - Publicis is today organising its first investor day since 2013 to present its strategy and execution plan entitled: “Sprint To The Future”.


Publicis will invest in its strategic expertise. The Group will prioritise its talents, with 300 million euros of investments over 2018-2020, in recruitment, training, development and retraining.

Investments (capex) dedicated to Marcel, Publicis People Cloud and automation will represent 100 million euros over 3 years, and targeted acquisitions in the fields of data, dynamic creativity and digital business transformation should reach 300 million to 500 million euros per year over 2018-2020.

Today, data, dynamic creativity and digital business transformation account for 16% of the revenue from the group's top 100 clients. By 2020, this should represent 30% of this revenue and 70% of the Group's total growth.

The group aims to post acceleration in organic growth rate over 2018-2020, targeting +4% in 2020, meaning additional income of 900 million euros over the next three years.

Publicis also aims to increase its operating margin by 30 to 50 basis points p.a. until 2020, a target that includes a 450 million euro cost reduction program. This cost savings program will finance the 300 million operational investment plan over the period 2018-2020.
Publicis aims to increase net underlying (diluted) EPS by between 5% and 10% p.a. over the next three years.



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