Vivendi: creates Vivendi Brand Marketing

(CercleFinance.com) - Vivendi announces the creation of Vivendi Brand Marketing.

This entity will provide expertise and compelling entertainment content to brands worldwide. It will be directed by Maria Garrido.

"Vivendi Brand Marketing provides insights services and strategy consultancy for major companies and brands looking to meet today's growing consumer expectations for powerful and meaningful content," the group said.

"It combines Havas' deep knowledge of consumers and brands with the creativity, production and distribution skills of Vivendi's other businesses," management added.


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