Kering: new development in digital strategy

(CercleFinance.com) - Kering has announced new steps in its digital development, which are initiatives to "enhancing the Group's omni-channel capabilities and further developing its Houses' digital activities".


The luxury group is hence working on a suite of apps in partnership with Apple to be used by Houses staff in-store, the first of which is a store experience app that enables sales associates in-store to access stock levels in real time and will internalise the e-commerce activities that are currently managed through the joint venture with TNAP.

Kering has also launched several pilot schemes using data science techniques to deliver messages and personalised experiences to each client, depending on their profile and past purchases.



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