Bic: completes acquisition of AMI

(CercleFinance.com) - Bic has announced that it has completed the acquisition of AMI (Advanced Magnetic Interaction), a company that uses magnetometric technology in an unprecedented way to enable precise, real-time tracking of movements, without the need for on-board electronics in devices.


This technology meets growing demand from consumers for easy-to-use, durable and secure digital accessories, the manufacturer of stationery, lighters and razors said.

This acquisition strengthens Bic's R&D capabilities in the field of digital expression, one of the pillars of its Horizon strategic plan, and will accelerate the deployment of AMI's patented technology.



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