JCDecaux: contracts renewed with Hong Kong metro
(CercleFinance.com) - On Wednesday JCDecaux announced that its subsidiary JCDecaux Pearl & Dean has won the renewal of its exclusive advertising contracts with MTR Corporation, covering the operation and management of the seven-line external communication of the Hong Kong metro and the Airport Express line.
These contracts, which have been effective since January 2018, have a maximum duration of 6 years. JCDecaux has been managing MTR's advertising contracts for over 35 years.
"For the new contract, JCDecaux Transport plans to introduce together with MTR Corporation new advertising formats and progressively implement a digital transformation strategy." the company said.
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