JCDecaux: 10-year contract for metro in São Paulo.

(CercleFinance.com) - JCDecaux has announced signing a contract for the advertising concession of the São Paulo metro for 10 years, with the group now becoming the exclusive operator of analog and digital advertising in stations, tunnels and train carriages of the four main lines.


This exclusive contract covers the implementation, operation, maintenance and management of advertising spaces of the blue (L1), green (L2) and red (L3) lines of the metro in the economic capital of Brazil.

JCDecaux will also ensure the exclusive marketing of advertising at stations of the lila (L5) line, up until the award of the next concession for the operation of this line, therefore totalling full coverage of 59 out of the 67 existing stations.


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