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Ipsos: Société Générale still a buyer.

( - Société Générale (SG) is examining the Ipsos share again, after the holding company FFP announced, on 23 June, the sale of its stake in the capital (2.
1% of the shares), of the specialist in market research and enquiries over recent weeks.

However, shareholders shouldn't panic: SG maintains its buy rating on the stock, along with its target price of 42 euros.

The Peugeot holding company's exit from Ipsos' capital brings its free float to 78%. Although the initiative taken by FFP reduces the likelihood of seeing a major change in the shareholding structure in the immediate future, increasing its free float raises the likelihood of an operation on Ipsos' capital of the group over the next 12 to 24 months, SG speculates. Analysts point out that Ipsos is the last independent market research company.

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