TF1: audiences up in 2021

(CercleFinance.com) - TF1 has announced that it reached an average of 51 million viewers each week (up by 700,000 tvsp over one year).

It recorded an increase in audience share, particularly amongst young people, and increased use of MYTF1.

Audience share among Frda-50s (women responsible for purchases under the age of fifty) reached 33.5% (+1.1 pt compared to 2020), i.e. a record since 2007.

At 30.2%, the audience in the 25-49 age group increased by 0.3 point, marking its best score since 2011.
Audience share reached 28.6% among 4-14 year-olds (+1.1pt; again a record since 2007) and 33.2% among 15-34 year-olds (+1.2pt; a record since 2006).

Finally, TF1 announced that 2.7 billion videos were viewed live and in replay on MYTF1, up 15% compared to 2020, which constitutes an all-time record.



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