TF1: contract with Discovery Communications.

(CercleFinance.com) - Discovery Communications has chosen TF1 Publicité to market and promote the advertising space of the group's theme channels and digital platforms in France, it was learned on Thursday evening.


"Discovery Communications is a major media group in the theme channel universe, so this will be an opportunity for TF1 Publicité clients to associate their brands with premium environments through engaging and targeted programmes," TF1 said, which, thanks to this leading commercial partnership, will see its advertising division enrich its offer for "CSP+" and masculine targets.

This contract will also enable TF1 Publicité to reinforce its entertainment offer for female targets, with both the new channels recently launched by the Discovery Communications group in France, i.e. Discovery Investigation and Discovery Family.


Copyright (c) 2017 CercleFinance.com. All rights reserved.