Crédit Agricole: Azqore brand launched
(CercleFinance.com) - Indosuez Wealth Management, Crédit Agricole Group's global wealth management brand, has announced the launch of Azqore, the new brand of Crédit Agricole Private Banking Services (CA-PBS), resulting from a strategic study launched in 2016.
This study began with an audit and a consultation process based on in-depth interviews with employees, customers and industry experts, with the aim of identifying the key factors to differentiate the brand, along with its values.
Azqore's services are offered to 30 clients in 11 countries and have been deployed from three locations (Geneva, Lausanne and Singapore), representing total assets of 150 billion Swiss francs, up 30% in 2017.
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