Telefonica: launches O2 as premium brand in Spain

(CercleFinance.com) - Telefonica said on Wednesday that it plans to launch its O2 brand on the Spanish market in September as a "premium service" offer.


The Spanish telecommunications giant said O2 customers will not receive commercial information or advertising, and will always receive support from the same person.

Henceforth, Telefonica will operate on the Spanish market with three brands: Movistar as a high-quality communications and television service offering self-produced content, O2 on the communications-only segment and Tuenti as a low-cost offer.

As a reminder, Telefonica bought British cellphone operator O2 in 2005.

Copyright (c) 2018 CercleFinance.com. All rights reserved.