adidas: new partnership with basketball league BIG3
(CercleFinance.com) - German sportswear giant adidas is partnering with basketball league BIG3 through a ticket promotion that spans the rest of the league's 2019 season.
The league's apparel sponsor will help BIG3 to offer half-price tickets, packages, and bundles across the remaining schedule.
"Taking a family of four to a professional sporting event can still be a challenge due to rising costs and fees," the companies said.
Founded by rapper Ice Cube and entertainment executive Jeff Kwatinetz, BIG3 is a half-court, 3-on-3 basketball league, featuring former NBA players.
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