Daimler: entrusts its global communication to Omnicom

(CercleFinance.com) - After the merger of its marketing and communication departments within the company, Mercedes-Benz is now entering a new phase by consolidating its global marketing communication scope with Omnicom's Team X.


“As the new holistic partner, [Omnicom] will ensure seamless development and playout process both on- and off-site for the corporate and product brands of Mercedes-Benz, on a global basis” specifies Daimler.

The work of the new agency, dubbed 'Team X' will start in January 2022 and will continue long-term, with responsibility for a large number of Mercedes-Benz business units in more than 40 markets worldwide.


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