Unibail RW: launches Westfield in Continental Europe

(CercleFinance.com) - While the deployment of the Westfield brand in Continental Europe was announced on the acquisition of Westfield by Unibail-Rodamco in 2018, on Tuesday the group revealed the names of its top ten shopping centres that will benefit from the brand as from September 2019, in addition to two development projects.


Seven of these shopping centres are in France.

“A marketing and advertising campaign will be launched in September 2019 to support the introduction of the Westfield brand in all the markets through different channels such as cinema, TV, print and social media,” the group said.


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