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Nvidia: partnership with WPP

(CercleFinance.com) - Nvidia and WPP have announced the development of a content engine using Nvidia Omniverse and artificial intelligence (AI) to "enable creative teams to produce high-quality commercial content faster, more efficiently and at scale".


"This enables their clients to reach consumers in highly personalised and engaging ways, while preserving the quality, accuracy and fidelity of their company's brand identity, products and logos," they explain.

The partnership with Nvidia builds on WPP's leading position in emerging technologies and generative AI. The new content engine will soon be available exclusively to the UK group's clients worldwide.


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