Mondelez: acquires Grenade in UK
(CercleFinance.com) - Mondelez International has announced an agreement to acquire a significant majority stake in Grenade, a UK performance nutrition pioneer in the fast-growing high-protein bar segment.
"Its Carb Killa has been the best-selling product in the segment since 2016 with a growing presence in the UK and availability across other regions including North America and Asia Pacific," Mondelez said.
The acquisition, the financial terms of which have not been disclosed, is expected to be completed by the end of March. Alan Barratt, the company's founder, will continue to run the business from its UK headquarters and will retain a minority stake.
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"Its Carb Killa has been the best-selling product in the segment since 2016 with a growing presence in the UK and availability across other regions including North America and Asia Pacific," Mondelez said.
The acquisition, the financial terms of which have not been disclosed, is expected to be completed by the end of March. Alan Barratt, the company's founder, will continue to run the business from its UK headquarters and will retain a minority stake.
Copyright (c) 2021 CercleFinance.com. All rights reserved.