Mondelez: takes stake in prebiotic startup
(CercleFinance.com) - Mondelez has taken a minority stake in Uplift Food, a US-based start-up focusing on prebiotic functional foods, the US food giant said late on Thursday.
This is the first venture investment the company is making as part of its "SnackFutures" innovation hub, aimed at finding snacking growth opportunities.
Mondelez said its teams will work with Uplift Food to make healthy products more accessible and enjoyable through new forms and flavors.
Beyond the financial investment, Mondelez will provide strategic support in areas such as marketing, distribution, R&D and sourcing, it added.
Copyright (c) 2019 CercleFinance.com. All rights reserved.
This is the first venture investment the company is making as part of its "SnackFutures" innovation hub, aimed at finding snacking growth opportunities.
Mondelez said its teams will work with Uplift Food to make healthy products more accessible and enjoyable through new forms and flavors.
Beyond the financial investment, Mondelez will provide strategic support in areas such as marketing, distribution, R&D and sourcing, it added.
Copyright (c) 2019 CercleFinance.com. All rights reserved.