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General Mills: disappointing start to new fiscal year.

(CercleFinance.com) - General Mills' fiscal year has started badly.


The group saw its revenues fall further than expected, reaching 3.77 billion dollars, after 3.91 billion dollars a year ago and against 3.79 billion estimated by the market.

General Mills, whose brands include Yoplait, Haagen Dazs and Green Giant, in particular saw its sales fall 5% in North America to 2.44 billion dollars, while the consensus was looking for 2.45 billion dollars.


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