WPP: takes majority stake in Italian creative agency
(CercleFinance.com) - WPP has taken control of AQuest, an Italian technology-driven creative agency, in a deal whose financial terms were not specified, the British ad giant said on Friday.
Based in Milan and Verona, AQuest's clients include Gucci, Bulgari, Mercedes and Smeg. It currently employs over 70 people.
"The acquisition is in line with WPP's strategy to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology," WPP said in a brief statement.
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Based in Milan and Verona, AQuest's clients include Gucci, Bulgari, Mercedes and Smeg. It currently employs over 70 people.
"The acquisition is in line with WPP's strategy to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology," WPP said in a brief statement.
Copyright (c) 2019 CercleFinance.com. All rights reserved.