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WPP: UBS maintains buy rating; cuts target

(CercleFinance.com) - UBS has reinstated its "buy" recommendation on the WPP share, while trimming its corresponding target price from 1,175 pence to 1,150 pence, which suggests upside potential of 35% for the British media giant's share.


In the run-up to the group's FY 2018 results, the broker says that that it is reducing its EPS estimates for 2019 to 2021 by approximately 3%, to take into account recent currency fluctuations.

In its research note, however, the broker maintains its "buy" rating on the WPP stock, pointing to a P/E of 9x, while acknowledging that a turnaround will take time.



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