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WPP: Invest Securities still a seller; adjusts target

(CercleFinance.com) - Invest Securities has confirmed its “sell” rating on the WPP stock, while raising its target price from 1050 pence to 1072 pence, significantly cutting its 2018/2019 forecasts for the British media giant.


WPP's interim results showed a return to token organic sales growth, although the group's margins fell by 40 basis points in comparable terms, the analyst points out; he also notes WPP's reduction of its annual targets.

The analyst continues, saying that over the long run, margins are almost identical, even though the first strategic details provided by the new CEO, Mark Read, concern restructuring that could impact the group's growth and margins.



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