Accenture: advertiisng campaig and new brand purpose
(CercleFinance.com) - Accenture says that following a major rebranding exercise, it has launched a big advertising campaign developed by the creative agency Droga5, part of Accenture Interactive, while announcing its new corporate purpose.
To launch the new brand signature - "Let there be change" - the US consulting and business services group plans to triple its media spending to 90 million dollars per year.
Accenture's raison d'être - Realizing the promise of technology combined with human ingenuity - will now guide the company's strategy, priorities and the opportunities that it creates for its 500,000 employees, it said.
Copyright (c) 2020 CercleFinance.com. All rights reserved.
To launch the new brand signature - "Let there be change" - the US consulting and business services group plans to triple its media spending to 90 million dollars per year.
Accenture's raison d'être - Realizing the promise of technology combined with human ingenuity - will now guide the company's strategy, priorities and the opportunities that it creates for its 500,000 employees, it said.
Copyright (c) 2020 CercleFinance.com. All rights reserved.