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Accenture: buys UK digital consulting firm

(CercleFinance.com) - Accenture has acquired Bow & Arrow, a UK-based consultancy firm that helps clients identify and create new digital products and services for "unmet" customer needs.


The outsourcing giant said that the acquisition will bolster its ability to help communications, media and technology companies deliver new revenue opportunities.

Bow & Arrow's expertise focuses on the emerging category of "white space" identification - finding opportunities for businesses to grow in new market sectors.

The financial terms of the deal were not disclosed.

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