BAT: publication of positive results for Vuse
(CercleFinance.com) - BAT has announced that new results from one of the largest studies ever conducted on steam products - including BAT's flagship brand, Vuse - have been published in the journal Internal and Emergency Medicine.
BAT says that the study results show that participating Vuse consumers had favourable differences in exposure biomarkers (BoE) and potential damage biomarkers (BoPH) relevant to smoking-related diseases compared to smokers.
The data also showed favourable differences between Vuse users and smokers for all biomarkers of potential damage measured, with three being statistically significant.
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BAT says that the study results show that participating Vuse consumers had favourable differences in exposure biomarkers (BoE) and potential damage biomarkers (BoPH) relevant to smoking-related diseases compared to smokers.
The data also showed favourable differences between Vuse users and smokers for all biomarkers of potential damage measured, with three being statistically significant.
Copyright (c) 2023 CercleFinance.com. All rights reserved.