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Publicis: Credit Suisse raises target price

(CercleFinance.com) - Credit Suisse maintains its "neutral" recommendation on Publicis shares, although has increased its corresponding target price to 54 euros (vs.
50.5 euros).

The broker is betting on an improvement in the advertising market, driven by the recovery in economic growth in the United States.

With the lion's share (nearly 62%) of its revenue generated in North America, Credit Suisse expects that Publicis will benefit from this acceleration.

The broker however, expects a blip in Publicis' organic growth in Q1 (-0.8%, albeit with +2% growth in the US), which is still better than the consensus of -2.4%.

The share is down almost 1% in mid-morning trading on Wednesday.


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